SAP Labs LA needed a structured approach to produce relevant content aligned with both its strategic objectives and the interests of its target audience. The challenge was to identify themes and narratives that could connect complex technology topics with the real concerns of professionals in the enterprise ecosystem.

Working as part of a multidisciplinary team, my role focused on research and strategic content planning. I produced monthly analytical reports that informed the editorial agenda for the following months, combining insights from interviews and on-site visits with SAP Labs teams alongside curated monitoring of industry blogs and specialized publications relevant to the brand’s audience.

These insights helped shape a consistent and informed content pipeline, ensuring that communication remained aligned with SAP’s strategic positioning while staying relevant to the evolving interests and challenges of its professional community.