SAP Labs LA.
SAP Labs LA — Strategic Planning
- Role
- Digital Strategist (Content & Research)
- Agency
- Aldeia
- Period
- 2023
The challenge
Translate complex technology topics into content relevant to professional audiences and aligned with the brand strategy.
Research and process
Research and editorial planning, interviews and team visits, monitoring specialist publications and monthly analytical reports to guide content topics.
Contributions and available outcomes
The account links the work to establishing a consistent content flow and strategically aligned communication. It provides no quantitative indicators.
A summary from the current portfolio. The expanded case study, with artefacts and detailed decisions, is being prepared.
Another contextSebrae-RS