Sebrae-RS.
Portal SEBRAE/RS
- Role
- UX Strategist
- Agency
- Aldeia
- Period
- 2016
The challenge
Define a digital presence aligned with the national positioning and the needs of the entrepreneurial ecosystem in Rio Grande do Sul.
Research and process
The account describes research with strategic audiences, netnography, card sorting and a presentation to the board on perspectives in digital communication.
Contributions and available outcomes
Contributions included portal planning, experience guidelines, information architecture and initial wireframes. The page does not confirm launch or subsequent outcomes.
A summary from the current portfolio. The expanded case study, with artefacts and detailed decisions, is being prepared.
Another contextBae Digital