Bae Digital.
User Research for a Dating App
- Role
- UX Researcher
- Agency
- Aldeia
- Period
- 2022
The challenge
Understand motivations, concerns and expectations around relationships to inform positioning and user acquisition.
Research and process
The published account describes ten in-depth interviews, three focus groups and a collaborative workshop using Design Thinking techniques. The analysis identified four behavioural profiles.
Contributions and available outcomes
According to the published account, the insights informed the acquisition strategy and product communication. The page provides no impact metrics.
A summary from the current portfolio. The expanded case study, with artefacts and detailed decisions, is being prepared.
Another contextGisele Bündchen