Gisele Bündchen.
Gisele Bündchen — Evolution of the Digital Platform
- Role
- UX Designer
- Agency
- Aldeia
- Period
- Timeline under review
The challenge
Provide a media-rich experience within the web's limitations at the time, then preserve the identity and interactions during the transition from Flash to HTML.
Research and process
The account mentions preloading, compression and Flash interactions, followed by a review of the architecture for the migration to HTML. The stated role includes the initial UX structure, interaction guidelines and technical direction.
Contributions and available outcomes
According to the account, the platform evolved over more than ten years with design, development and content teams. No performance or usability metrics are published.
A summary from the current portfolio. The expanded case study, with artefacts and detailed decisions, is being prepared.
Another contextSAP Labs LA