The project aimed to define a new digital presence concept for Sebrae-RS, aligned with the organization’s national positioning while reflecting the specific characteristics and needs of the entrepreneurial ecosystem in Rio Grande do Sul. The challenge was to gain a deep understanding of the institution’s strategic audiences and translate these insights into clear guidelines for the development of its digital initiatives.

Working in collaboration with professionals from different disciplines, I contributed to research with key audiences, applied methods such as netnography and card sorting to map mental models and content relationships, and delivered a presentation to Sebrae-RS leadership exploring new perspectives for digital communication.

Based on these insights, I helped structure the planning of Sebrae-RS’s new portal, defining experience guidelines, information architecture, and initial wireframes to support the future development of the platform.